Armani Exchange has opened its first branch in Tehran by launching its 2018 summer - spring collection. The brand's men's collection is dedicated to young people living in big cities. City life elements as well as sportswear have a more vibrant presence in this collection, creating a strong character and a stylish image.

In the design of ladies’ spring and summer collections, with keeping the feminine elegance, shirts and dresses are designed with spring floral designs and freshness. Also inspired by the elements of the world of sports, this brand has tried to inspire dynamism in addition to promoting urban life styles. Also in this collection, the worlds of sports and leisure are combined, by using the big A | X logo on t-shirts and some other outfits.

The brand's Iran store, located at Galleria Shopping Center in Tehran, like its other branches, uses materials such as steel, wood and concrete to display the brand’s concept with the A | X logo.