Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized modern fashion and has held enormous influence both inside and outside the fashion industry.
Yves Saint Laurent and Pierre Bergé’s (the original founders) creativity was the heart of the brand, pushing boundaries forward and introducing a revolutionary take on women’s clothing. Inspired by the structure of menswear and the feeling of power that came with wearing it, their approach was a celebration of gender fluidity that shook the fashion industry.
Yves Saint Laurent brand is known for its modern and iconic pieces, such as its tuxedo jackets for women. At the time of its founding, the Maison was the first one to be at the same time revolutionary and luxury. Now the brand competes globally with high-end exclusive luxury brands and occupies a leading position in the sector.
Yves Saint Laurent designs and markets a broad range of men’s and women’s ready-to-wear, handbags, shoes, small leather goods, jewelry, scarves, ties and eyewear. Yves Saint Laurent Beauté also has a notable presence in the luxury beauty and fragrance market.
In addition, two museums have been established to display the works of Yves Saint Laurent and the collection of Pierre Bergé - Yves Saint Laurent Foundation: one in Marrakesh and the other at the historic headquarters of the Yves Saint Laurent fashion house in Paris.
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